#WhoCaresIDo 
Toolkit

Welcome!
We’re so glad you’re here! It’s time for you to be seen and heard when it comes to ending bullying and making the world more caring, and kind.

Bullying can happen anywhere -- at school, online, at home, and in the workplace. Bullying can be stopped - and we can take action to make that happen. It’s time to use your creative voice to help turn the tide against bullying--and the arts are powerful tools that can be used to affect social change.

So, use this toolkit to help you develop your stories in whatever creative way you see fit.

The most important thing is that you tell it or show it or sing it or dance or film it...get it?

It’s time to respond to the 
“Who Cares Challenge” with “I Do”! 

I. VIEW

Paul McCartney and Emma Stone filmed the short musical Who Cares with a message to encourage us to stand up to bullying and stand for inclusion and kindness.

Connect Some Dots About Bullying

What connections can you make between the video 
and your own experiences?

Things worth thinking and talking about...
  • How did the music video Who Cares represent the victim, the bullies, bystanders (witnesses of bullying who don’t act or speak up), upstanders (witnesses of bullying who do act and/or speak up)? 
  • How did you feel when you watched/listened to Who Cares? Why?  
  • What in your life connects to the Who Cares music video? 
  • What have you experienced or witnessed firsthand about bullying? Were you a victim, a bully, a bystander or an upstander? 

II. EXPLORE

Bullying and Cyberbullying

Did you know...

  • In the United States, bullying is a problem that affects millions of students of all races and classes. 
  • 1 out of 4 kids is bullied.
  • Up to 43% of students have been bullied while online. 
  • Globally, almost one-third of young teens worldwide have recently experienced bullying. 
We know that you know how unacceptable these statistics are! 
Bullying happens in many ways:
  • Physical Bullying: hitting, pushing, kicking
  • Relational Bullying: name-calling, teasing
  • Social Bullying: rumor spreading, intentional social exclusion
  • Cyberbullying: posting false information, hurtful messages, embarrassing comments or photos or being excluded by online networks
Further explore the campaign issues: bullying inclusion and kindness through our Who Cares I Do partners.

Our Partner Initiatives:

  • The Ben Cohen Stand Up Foundation

    The Ben Cohen StandUp Foundation is the world's first foundation dedicated to raising awareness of the long-term, damaging effects of bullying and raising funds to support those doing real-world work to eradicate bullying. It is a highly collaborative organisation that helps connect communities to create a world of tolerance, understanding and kindness.


    To learn about ways that you can help go here: http://www.standupfoundation-uk.org/you-can-help/

  • CARE

    An organization empowering women and girls to lift their families and communities out of poverty. Founded in 1945, CARE works in 94 countries and last year reached more than 80 million people around the world. Fight with CARE to ensure that all people have equal rights and opportunities. We know that poverty and social injustice lead to exclusion. 


    Learn how to take action here: 

    https://www.careaction.org/#leaving

  • The Diana Award

    The Diana Award Anti-Bullying Ambassadors program engages young people, parents and teachers to change the attitudes, behavior and culture of bullying by building skills and confidence to address different situations both online and offline. Campaigns include Stand Up Bullying Day in June, #Back2School which takes place in September and National Anti-Bullying Week in November. 


    Get involved here: https://www.antibullyingpro.com/getinvolved 


    Become an Anti-bullying Ambassador here: https://www.antibulllyingpro.squarespace.com/join

  • Hasbro Be Fearless Be Kind

    BE FEARLESS BE KIND is Hasbro’s signature philanthropic initiative, designed to empower kids to have the empathy, compassion and courage to stand up for others, be inclusive throughout their lives, and know that they have the ability to make a difference. Its call to action is simple: “stand up for others, be inclusive, and make a difference.”


    Take the Be Fearless Be Kind pledge: https://leadasap.ysa.org/bfbkpledge/


    Learn how to put your empathy into action: https://befearlessbekind.hasbro.com/index.php/putting-empathy-into-action/


  • It Gets Better

    The It Gets Better Project envisions a world where all LGBTQ+ youth are free to live equally and know their worthiness and power as individuals. The organization fulfills its mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe through storytelling and community building, both local and global.


    Take the pledge here: https://itgetsbetter.org/take-the-pledge/


    Share your story here: https://itgetsbetter.org/share-your-story/


    Learn how to educate your community here: https://itgetsbetter.org/education/


    Connect on social media here: https://itgetsbetter.org/connect/


    Learn how to volunteer here: https://itgetsbetter.org/opportunities/

  • No Bully

    No Bully® is a nonprofit organization that ignites compassion to eradicate bullying and cyberbullying worldwide. Since its founding, No Bully has had a 90% success rate eliminating bullying in schools, serving 326 schools and over 200,000 students, partnering with institutions, families, parents, and students to teach the good use of power by empowering voice, compassion toward others, and inclusivity


    Learn about multiple  No Bully®  campaigns here: https://www.nobully.org/lets-make-bullying-uncool


  • Pacer's National Bullying Prevention Center

    PACER's National Bullying Prevention Center actively leads social change to prevent childhood bullying, so that all youth are safe and supported in their schools, communities and online. PACER provides innovative resources for students, parents, educators, and others, and recognizes bullying as a serious community issue that impacts education, physical and emotional health, and the safety and well-being of students.


    Learn about Pacer’s campaigns and multiple ways to get involved here: 

    https://www.pacer.org/bullying/getinvolved/


    Check out Pacer Teens Against Bullying: https://www.pacerteensagainstbullying.org/

    Check out Pacer Kids Against Bullying: https://pacerkidsagainstbullying.org/


  • Special Olympics

    Special Olympics is a global movement of people creating a new world of inclusion and community, where every single person is accepted and welcomed, regardless of ability or disability. We are helping to make the world a better, healthier and more joyful place -- one athlete, one volunteer, one family member at a time.


    Join the Inclusion Revolution here:

    https://play.specialolympics.org/page/s/jointherevolution?source=2018campaign_wwwIR


    Share your story here: https://www.jointherevolution.org/join


    Learn more about getting involved here: https://www.specialolympics.org/get-involved


    Learn how to become a Special Olympics Unified Champion School: https://www.specialolympics.org/our-work/unified-champion-schools


  • Stomp Out Bullying

    STOMP Out Bullying™ is the leading national anti-bullying nonprofit for students in the U.S. Dedicated to changing the culture, it works to reduce and prevent bullying and cyberbullying, educates against homophobia, LGBTQ discrimination, racism and hatred, and deters violence in schools and online. It is recognized as the most influential anti-bullying organization in the U.S.


    Learn about ways to help here: https://www.stompoutbullying.org/ways-help/


    Engage in one of the STOMP Out Bullying™ campaigns here: https://www.stompoutbullying.org/campaigns/


    If you or someone you know needs help, find it here: https://www.stompoutbullying.org/get-help/


The Making of Great Stories

Are you ready to tell your story? Need some tips?
Check out 6 Rules for Great Storytelling from Pixar!

Here are the rules:

Rule 1: Great stories are universal:
The best stories tap into things almost all human beings go through--things like birth, growth, emotions, change, conflict, etc. 

Rule 2: Great stories have clear structure and purpose: 
Professional playwright and improvisor Kenn Adams made the greatest graphic to help figure out how a story can unfold. Pixar uses it a lot and so can you! 

Give your story a backbone! 
Rule 3. Great stories have a character to root for (an underdog):
Who doesn’t want to root for the character with mountains to climb to reach the top? 

Rule 4. Great stories appeal to our deepest emotions:
“No tears in the writer, no tears in the reader,” as the saying goes. If you’re feeling it (whatever emotion you want to convey) when you write it, there’s a strong chance your readers will feel it too!

Rule 5. Great stories are surprising and unexpected: 
Great stories aren’t boring. It’s the little things that can make for the biggest surprises, yo! Birds singing may not seem like a big deal. Birds singing in a war zone creates an image that feels loud.

Rule 6. Great stories are simple and focused:
K.I.S.S.= Keep It Simple, Silly! Don’t make your plotline so complicated that your reader gets trapped in a vortex. Great stories are easy to follow. 
Alright--the time has come to get down to it. Think about your own stories regarding bullying. What do you need to tell? How are you going to tell it? If your story is super close to the heart, make it fictional. Create characters who say and do what you wish you or someone else would have!  
For character inspiration, check out these partner sites for inspiring stories of kindness and triumph:
Hasbro Heroes 
View the making of the Be Fearless Be Kind pledge.
View Here
Special Olympics
50 Game Changers features stories about youth who have made a positive difference toward inclusion. In fact, if you have a story about inclusion for all, you can submit it to their site!
Learn More
Students Taking Action from Pacer’s National Bullying Prevention are excellent sources of inspiration.
Learn More
It Gets Better features tons of stories about people who have triumphed in the name of being true to themselves.Be inspired!
Learn More

III. CREATE

Tell A Story That No One Can Forget

Think about how you’re going to do that first: 

Do you know the medium you want to use in telling your story?  
  • YES

    How might this affect choices you make as you develop your story?

  • NO

    What are your options? Take into account your talents, resources, and the time you have.  

Choose an art form! 
  • Visual Arts: animation, cartoon, collage, digital art, drawing, graphic design, infographic, mask, mosaic, painting, papier-mâché, photography, poster, sculpture, etc.
  • Performing Arts: dance, documentary, public service announcement (PSA) song, short play, spoken word, recycled instruments, video, etc.
  • Language Arts: advocacy letter, article or essay, children’s book, poem, short story, script, etc.
Storytellers often use their own lives, the experiences of friends, and their understanding of the world 
for inspiration. You might want to spend some time thinking through the following:
What are the central issues that you want to address in your story? 
Here’s a list of issues that show up a lot in stories about bullying: 
  • Inclusivity
  • Cyberbullying
  • Physical appearance
  • Race/ethnicity
  • Gender
  • Religion
  • Rumors and gossip
  • Disabilities
  • Differences
  • Socio-economic status 

What do you want to leave your audience thinking and feeling? Is there a moral or lesson that you’re trying to get across, or do you want to plant ideas for your audience to work out even after your story ends? 

How do you want your readers to feel as your story unfolds? If you’re making a painting or another form of visual art, what are you going to do to make the viewer feel deeply?

In fact, narrative stories are going to work differently than visual forms for this challenge.

Think about how your chosen form is going to get the job done. We’ve got you covered on this--read on!

Telling Narrative Stories

Here are some questions to help you work out your plans for characters and conflict (the struggle or what needs to be overcome) since they’re at the heart of all stories!  


  • Who is/are the character(s) in your story? What are the roles of the heroes, the villains, the bystanders, or upstanders? 
  • Who will be telling the story? One (or more) of the characters? Or an outside narrator?
  • What is the central conflict or problem of your story? 
  • How will that conflict be introduced?  
  • How will it be resolved--how will your story end? 

Filmmakers often use storyboards to plan their stories. We think that storyboards are a great tool for any storyteller to organize and plan out their idea. Try using this one.

Telling Visual Stories

Sometimes a visual story aims to focus on emotions more than a plot line. Visual stories tend to focus on feelings. Instead of planning out a story with a beginning, middle, and end, you have other things to consider.


Looking for some ideas / inspiration? Check out these three examples from The Bully Project Mural and see if you can answer these questions:  

  • What is going on in these works of art? What story or feeling is being suggested? How do you know?
  • How do these works make you feel? Why?

"The Eyes"

"Alex"

"Untitled"


Now - think about how to plan out your own art: 

What is the story or feeling you want to suggest through your art?

  • How do want people to feel when they look at your piece? How can you create the right mood and tone to get that feeling? (color, composition, details, texture, size).
  • Don’t forget the power of a title! A great title is a north star--it guides your audience to the right reaction! Titles can come to you before or after you create your work. You’re the boss! 

IV. SUBMIT

Who cares about your stories? WE DO! We can’t wait to see and share your stories with the world. 
 
Thanks for sending us your creative artwork and for taking part in the #WhoCaresIDo Challenge! 

Creative Visions Foundation
Creative Visions uses the power of media and the arts to ignite positive social change and creative activism. Creative Visions is building a coalition of experts and leading organizations working to address bullying and provide resources to empower individuals to stand up to negativity.